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We are excited to offer new models in the LED TV and monitor product category in India, further expanding the brand’s footprint in the territory

Scott W. Hardy, President and CEO of Polaroid

Polaroid Launches New Range of LED TVs and Monitors in India

  • Tuesday, June 6, 2017

New Delhi (India) 8th June 2017 — Polaroid has announced the launch of a range of LED TVs and monitors for the Indian market.

In line with the Indian government’s “Make in India” initiative, Polaroid has teamed up with the Indian manufacturing company Powerful Technologies Private Ltd., an authorized Polaroid licensee, to assemble and manufacture the LED TVs and monitors in their Noida factory.

“Throughout our brand’s 80-year history, Polaroid has been committed to providing consumers with the latest technology that is also easy-to-use and at an accessible price point,” said Scott W. Hardy, President and CEO of Polaroid. “We are excited to offer new models in the LED TV and monitor product category in India, further expanding the brand’s footprint in the territory. India is one of the fastest growing markets worldwide, and we are confident that local partnerships are the right way to tap into this growing market and further introduce the Polaroid brand to India.

Aditya Gupta (Managing Director) of Powerful Technologies was quoted as saying “We are very happy to be working with a global brand like Polaroid. In 2017, there will be INR 22,000 crores (US$ 3.3 billion) worth of LED TVs and monitors sold in India. With our strong online and offline sales channels and excellent after sales service we are confident Polaroid will be a huge success in India.”

Building upon the Polaroid TV reputation for style, functionality and excellent picture quality at an extremely competitive price point, the Polaroid TVs and monitors come with a varied range of features. Initially six models have been launched—three Polaroid LED TV models and three monitor models.

The initial line of Polaroid 720p HD ready LED TVs features 50.8 cm (19 in), 60.96 cm (24 in) and 81.3 cm (32 in) models. All models are wall-mountable and feature a slim and sleek design, making them an ideal addition to any home entertainment system. Polaroid LED TVs offer vivid pictures, high-quality sound, and feature USB and HDMI connections for total connectivity.

Polaroid LED monitors are available in 39.6 cm (15.6 in), 43.9 cm (17.3 in), 46.9 cm (18.5 in) screens sizes, all with a super slim profile and wall-mountable design allowing them to fit almost anywhere. Monitors include a VGA port for computer connectivity, allowing users to work, browse the internet, watch movies and enjoy games. The maximum screen resolution is 1600 x 900 pixel, offering sharp images and an easy-to-read, crisp text display.

More TVs and monitor models will be launched based on the changing consumer needs in India.

Powerful Technologies Private Ltd is the exclusive Polaroid licensee for LED TVs and monitors in India, Bangladesh and Nepal. The products are available on Amazon and online retailers, along with the distribution and retail channels. The LED TVs are priced very competitively at INR 7,999 (19 in), INR 9,499 (24 in) and INR 13,999 (32 in). The LED monitors are priced at INR 3,499 (15.6 in), INR 4,299 (17.3 in) and INR 4,599 (18.5 in).

The Polaroid Brand

Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & PixelPolaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Powerful Technologies Private Limited (India)

Powerful Technologies is a premier Electronics, Information Technology and FMCG manufacturer in India. The company embraced the “Make in India” initiative launched by the government and are the pioneers in manufacturing LED TVs, monitors and powerbanks in India.

With branches and distribution partnerships across India, Powerful provides exceptional value to our customers, vendors and partners.

Media contact in India:
Pallavi Sharma
pallavi@pcpl.in
+919953907285