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Throughout our 80-year history we’ve been committed to bringing products to market that easily allow consumers to instantly capture and share life’s most memorable moments

Scott W. Hardy, President and CEO of Polaroid

Polaroid Introduces Its New Smartphone — The Polaroid Cosmo Q5s

  • Thursday, June 1, 2017

MEXICO CITY, June 1st, 2017 — Today Polaroid, with an 80-year history as one of the world’s most recognizable brands, announced the arrival of a new smartphone for the Mexican market. In partnership with Telcel and developed with MediaTek, Polaroid launched its newest smartphone, the Polaroid Cosmo Q5s, to complement the brand’s line of mobile solutions already available in the Mexican market.

Based on a strategic alliance with Telcel, the brand introduced the Polaroid Cosmo Q5s smartphone, a 4G device that provides a new multimedia experience in the mid-range segment. Staying true to the Polaroid brand DNA and its roots in photography, the Polaroid Cosmo Q5s enables users to capture their best moments in seconds with shortcut access to the phone’s camera functions.

“Throughout our 80-year history we’ve been committed to bringing products to market that easily allow consumers to instantly capture and share life’s most memorable moments,” said Scott W. Hardy, President and CEO of Polaroid. “The Polaroid Cosmo Q5s, our latest smartphone for the Mexican market, brings that idea to mobile photography. Direct access to the phone’s camera functions make it quicker and easier for users to snap the perfect shot or shoot memorable videos to share with their friends and loved ones.”

The smartphone has been developed on a chipset solution with MediaTek processors to offer consumers an advanced feature set. The strategic alliance between the two companies provides the ability to include various features and functionality in the current range of Polaroid mobile products.

"MediaTek continues to work to deliver the ultimate experience in camera functions, screen performance with Miravision technology and longer battery life with its CorePilot system," said Alexander Rojas, MediaTek's Mexico Manager. "In addition to providing a better performance to the new family of products presented by Polaroid, this alliance allows us to offer the best features and technology that are focused on the needs of today’s users."

Capturing and Sharing Memorable Moments Made Easier

Manufactured by One Diamond Electronics, an authorized Polaroid licensee, the Polaroid Cosmo Q5s smartphone has a direct access button to the phone’s 13 MP rear camera and 8 MP front camera with selfie flash to help users capture their best moments in seconds. The phone’s camera also includes embellishment mode features, HDR that helps capture a sharper picture by highlighting details and colors, ISO for low light images and gesture detection. Additionally, the camera feature EIS to help reduce movement in video recordings.

Designed with premium metallic materials, the Polaroid Cosmo Q5s smartphone features a 5.5" HD screen with Miravision, which enhances the display’s hue, saturation, brightness, resolution and frame rate. The smartphone was developed with a quad-core 1.3 GHz processor with 2 GB in RAM, is supported by a 4G data platform and offers maximum security with its FingerPrint 360 ° function. Running on the Android 6.0 Marshmallow operating system, the phone includes an internal memory of 16 GB with the ability to expand memory up to 32 GB using a MicroSD card, as well as a 2500 mAh battery.

The Polaroid Cosmo Q5s smartphone is currently available at Telcel in silver and gold.

For more information, please visit polaroid.com.mx or follow us on Twitter @polaroidmexico and on Facebook @PolaroidMexico.

The Polaroid Brand

Polaroid is one of the world’s most trusted, respected and recognizable brands, with a rich 80-year history built primarily on Polaroid instant cameras and film. The company’s complete range of products was designed to deliver the fun, instant gratification and creative freedom for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in the instant photo sharing that Polaroid pioneered, is the mark of genuine Polaroid branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid Cosmo, Polaroid & PixelPolaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

One Diamond Electronics

One Diamond Electronics es líder en la fabricación y distribución de dispositivos multimedia: televisores básicos y Smart, tabletas, smartphones, reproductores de DVD en toda América Latina. Con oficinas en la Ciudad de México, Tijuana y San Diego, CA.

For more information, visit: Diamond-electronics.com.

About MediaTek

Since 1997, MediaTek has been a pioneering semiconductor company and a market leader in advanced on-chip systems (SoC by Systems-on-Chip) for mobile devices, wireless networks, HDTV, DVD and Blu-ray. Our innovative, highly integrated chip design helps manufacturers optimize supply chains, reduce the time to develop new products and extend a competitive advantage in saturated markets. Through MediaTek Labs, the company is also building a developer center that will support the creation of devices, application development and services for the era of Internet of Things. By creating technologies that help people around the world connect with each other, MediaTek is allowing individuals to expand their horizons and more easily reach their goals. At MediaTek we believe that anyone can achieve extraordinary goals, and we believe that you can do it every day. We call this idea "Everyday Genius" and guide everything we do. Visit mediatek.com for more information.

One Diamond & Polaroid Contacts in México

One Diamond:

Yaranely Rodríguez
Mobile phone. 044.55.49.50.74.08
Office number. 88.51.44.37
Office address: Juan Salvador Agraz 65 Piso 22 Col. Santa Fe Cuajimalpa, Del. Cuajimalpa de Morelos
yrodriguez@diamond-electronics.com

Polaroid:

Tracey Benjamini
R&J Strategic Communications
908-722-5757
tbenjamini@randjsc.com

Resonancia, RP

Graciela Navarro
gnavarro@resonancia.info