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Over one billion pictures are taken every day, and Polaroid Fotobar is a fun, easy way to take them from your Facebook timeline to your wall at home

Warren Struhl, Polaroid Fotobar Founder & CEO

Polaroid Fotobar Brings Digital Photos to Life with Grand Opening of Three Micro-Retail Stores in Los Angeles

  • Tuesday, November 18, 2014

Experiential Retail Destination Debuts First Location in Culver City 

BOCA RATON, Fla. (Nov. 18, 2014) – Just as Polaroid pioneered instant photography over 75 years ago, Polaroid Fotobar is reinventing how consumers interact with our digital photos today. The fun, new experiential retail concept is opening three locations in the Los Angeles area, with the first debuting today at Westfield Culver City (6000 Sepulveda Blvd.). Customers will experience the instant gratification of printing their memories and bringing them to life to decorate their world.

The new store, located in Center Court near Pinkberry and Coffee Bean & Tea Leaf, will be open Monday through Saturday, 10 a.m. - 9 p.m. and Sunday, 11 a.m. - 7 p.m. Two more Los Angeles area stores will open in early December in Canoga Park (Westfield Topanga) and Arcadia (Westfield Santa Anita).

The innovative 300-square-foot micro-stores are instantly recognizable by their cube shape and iconic Polaroid Color Spectrum logo. Customers are invited to take a seat at the Fotobar and transform their pictures instantly - from their smartphone, Facebook or Instagram - into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other Polaroid picture accessories.  Professional and knowledgeable retail associates known as “Fototenders” are available onsite to help at every step of the way.

"Over one billion pictures are taken every day, and Polaroid Fotobar is a fun, easy way to take them from your Facebook timeline to your wall at home," said Warren Struhl, the company's founder and chief executive officer.  “Polaroid Fotobar is all about recapturing the magic and instant gratification of creating cherished pieces of art with your pictures."

Holiday shopping at Polaroid Fotobar is a snap with an extensive selection of custom frames, displays and unique photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo. In addition to a refurbished '80s classic like the Polaroid 600 Series OneStep instant camera, one of the original box camera designs, Polaroid Fotobar also features the brand new Polaroid Cube lifestyle action camera for $99. Weatherproof, shockproof, mountable and built to handle everything you can imagine, the Polaroid Cube features a distinctive 35mm square,one-button design, a rugged, rubberized exterior, and built-in magnet allowing it to attach to bicycle handlebars, helmets and more.

Polaroid Fotobar is expanding its micro-store retail concept with four additional California locations opening during the holiday season in Westfield malls in San Jose, San Francisco and Sacramento. These will join traditional stores currently operating in South Florida and Las Vegas. To celebrate these grand openings, the company is hosting a sweepstakes now through the end of the year at polaroidfotobar.com/win. Ten lucky winners will be chosen at random to win a free year of Polaroid pictures.

About Polaroid Fotobar
Founded in 2012, Polaroid Fotobar is the first-of-its-kind, fun, and experiential retail destination that is changing the paradigm of how people "liberate" their photos and turn them into innovative and memorable products. Each location offers the ability to instantly print your pictures —wherever they may reside —including the exclusive Polaroid Classic Border Logo picture format in several different sizes. In addition, customers can turn their favorite photos into an extensive selection of custom and unique photo products from a variety of materials including canvas, acrylic, metal, glass, bamboo and more. Polaroid Fotobar locations also offer an array of Polaroid-branded products and feature "Fototenders," available to offer friendly, expert and hands-on support to assist customers as they instantly turn their best photos into lasting memories. Additionally, many Polaroid Fotobar products are available on the web at polaroidfotobar.com.

About Polaroid
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid& Pixel, Polaroid Color Spectrum, Polaroid Cube, Polaroid OneStep and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

Media Contact for Fotobar:
Nicole Hunnicutt
(404) 558-4108
nhunnicutt@fish-consulting.com

Media Contact for Polaroid:
Melissa Hoistion
908-895-0783
mhoistion@randjpr.com