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We are continuing to develop products that meet specific needs for consumers in the Mexican market that also stay true to the core elements of the Polaroid brand

Scott W. Hardy, President and CEO of Polaroid

Polaroid Introduces its Latest Smartphone for the Mexican Market-- the Polaroid Cosmo P5s

  • Thursday, March 30, 2017

MEXICO CITY, March 30, 2017. Today the Polaroid brand, with an 80-year history as one of the world’s most recognizable brands, announced the arrival of a new smartphone to the Mexican market. In partnership with Telcel and developed with MediaTek, Polaroid launched its newest smartphone, Polaroid Cosmo P5s, to complement the brand’s already wide array of mobile solutions in the Mexican market.

Based on a strategic alliance with Telcel, the brand introduced the Polaroid Cosmo P5s, a 4G smartphone that provides a new multimedia experience in the mid-range segment and security tools to ensure users’ information is always protected with FingerPrint 360°.

“We are continuing to develop products that meet specific needs for consumers in the Mexican market that also stay true to the core elements of the Polaroid brand DNA-- offering users easy to use products that allow them to instantly capture and share their memorable moments,” said Scott W. Hardy, President and CEO of Polaroid brand>. “With the addition of the Polaroid Cosmo P5s smartphone to our already robust line of models available to consumers in Mexico, we now offer an option that puts consumers’ security needs at the forefront while also providing today’s latest technology.”

The smartphone has been developed on a chipset solution with MediaTek processors to offer consumers an advanced feature set. The strategic alliance between the two companies provides the ability to include a range of features and functionality in the current offering of Polaroid smartphones.

"MediaTek continues to work to deliver the ultimate experience in camera functions, screen performance with Miravision technology and longer battery life with its CorePilot system," said Alexander Rojas, MediaTek's Mexico Manager. "In addition, we are providing a better performance with our new family of products released by Polaroid. This alliance allows us to offer the best features and technology that are focused on the needs of today’s users."

Capture, Share and Enjoy Content Instantly

Manufactured by One Diamond Electronics, an authorized Polaroid licensee, the Polaroid Cosmo P5s smartphone is developed on a solution that includes a 1.1 GHz quad-core processor with 2 GB of RAM and is supported by a 4G data platform. The phone’s 5" HS/IPS screen with Miravision, which enhances the display’s hue, saturation, brightness, resolution and frame rate, offers the perfect mix between size and comfort. In line with the Polaroid brand DNA, the Polaroid Cosmo P5s is the ideal phone for capturing life’s best moments with its 13MP main camera with flash and 5MP front camera with Selfie Flash for better photos in dark environments. The phone also includes embellishment mode features, HDR that helps capture a sharper picture by highlighting details and colors, ISO for low light images and gesture detection. Additionally, the camera features electronic image stabilization to help reduce movement in video recordings. Running on the Android 6.0 Marshmallow operating system, the phone includes an internal memory of 16 GB with the ability to expand memory up to 32GB using a MicroSD card, as well as a 2500mAh battery.

The Polaroid Cosmo P5s smartphone is currently available at Telcel in gray and gold.

For more information, please visit polaroid.com.mx or follow us on Twitter @polaroidmexico and on Facebook @PolaroidMexico.

About Polaroid

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with Polaroid instant cameras and film.  Our range of products include instant print cameras, action sports cameras, smartphones, flat-screen TVs and emerging technologies that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid branded products.  For more information, visit Polaroid.com.

Polaroid, Polaroid Cosmo, Polaroid & PixelPolaroid Color Spectrum, and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

One Diamond Electronics

One Diamond Electronics es líder en la fabricación y distribución de dispositivos multimedia: televisores básicos y Smart, tabletas, smartphones, reproductores de DVD en toda América Latina. Con oficinas en la Ciudad de México, Tijuana y San Diego, CA.

For more information, visit: diamond-electronics.com.

About MediaTek

Since 1997, MediaTek has been a pioneering semiconductor company and a market leader in advanced on-chip systems (SoC by Systems-on-Chip) for mobile devices, wireless networks, HDTV, DVD and Blu-ray. Our innovative, highly integrated chip design helps manufacturers optimize supply chains, reduce the time to develop new products and extend a competitive advantage in saturated markets. Through MediaTek Labs, the company is also building a developer center that will support the creation of devices, application development and services for the era of Internet of Things. By creating technologies that help people around the world connect with each other, MediaTek is allowing individuals to expand their horizons and more easily reach their goals. At MediaTek we believe that anyone can achieve extraordinary goals, and we believe that you can do it every day. We call this idea "Everyday Genius" and guide everything we do. Visit mediatek.com for more information.

One Diamond & Polaroid Contacts in México

Yaranely Rodríguez
Mobile phone. 044.55.49.50.74.08
Office number. 88.51.44.37
Office address: Juan Salvador Agraz 65 Piso 22 Col.  Santa Fe Cuajimalpa, Del. Cuajimalpa de Morelos
yrodriguez@diamond-electronics.com

Contact for the Polaroid Brand
Tracey Benjamini
R&J Strategic Communications
908-722-5757
tbenjamini@randjsc.com

Resonancia, RP
Graciela Navarro
gnavarro@resonancia.info

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