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The Polaroid Series 7 TVs are the latest products to join the brand and demonstrate our commitment to provide consumers with high-end, up-to-date technology...

Scott W. Hardy, Polaroid President & CEO

Polaroid and ASDA Launch New and Exclusive Polaroid Series 7 High Definition TVs

  • Tuesday, September 8, 2015

Ranging from 40” to 55”, the Ultra High Definition Smart LED TVs are available EXCLUSIVELY at Asda from just £449

Available in Asda stores nationwide early 2016

In March 2016, Asda is set to launch its new Ultra High Definition Polaroid Series 7 TVs.

Available from just £449, the retailer is proud to bring its customers cutting-edge technology at market leading prices, having teamed up with Polaroid, a brand well-known for bringing innovative products to market.

Scott W. Hardy, President and CEO of Polaroid, says,
“Throughout our brand‘s long history, Polaroid has prided itself on constantly providing consumers with easy-to-use, high-quality entertainment products that enable people to share their lives with loved ones. The Polaroid Series 7 TVs are the latest products to join the brand and demonstrate our commitment to provide consumers with high-end, up-to-date technology from a well-loved and respected brand, at a competitive and affordable price.”

Launching in 40” (£449), 48” (£549) and 55” (£699), plus a 55” curved model at just £1,099, all the TVs boast cutting-edge Ultra HD panels, along with a new quad-core processor which upscales content to near-4K picture quality. Active 3D capabilities – along with four free pairs of active 3D glasses – complete the viewing experience.

Additional features include the Polaroid Smart Centre, featuring apps including BBC iPlayer, Netflix (including on-board 4K streaming) and YouTube. Freeview HD tuners, built in WiFi and cinematic quality surround sound with DTS Tru Surround HD are also included in the package.

Exclusive to Asda, the Polaroid Series 7 TVs will be joining the supermarket’s pre-existing Polaroid product range including soundbars, bluetooth speakers, DVD players and portable radios all currently available in-store.

Andrew Thompson, Asda’s Head of Electronics says,
“I am pleased to announce the exclusive launch of the Polaroid Series 7 TVs. Working with a brand that is known for its innovation, high-quality products and instant entertainment is the perfect fit for our customers. With an extensive range of Polaroid products already available at Asda, we are proud to offer our consumers the latest technology at fantastic value.”

Notes to Editors – for more information contact Cat Cambridge and Laurann Pumffrey on polaroid@bwpgroup or 01628 625900

About Polaroid
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Cube, Polaroid Zip, Be Original. Be Polaroid. and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.