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New Polaroid smartphone, drone and TV models will be available for preview at the Polaroid booth (Hall Apollinaire #V03) before their release later this year.

Polaroid Announces New Smartphones, Drones and TVs for the European Market at MedPi 2016

  • Tuesday, May 17, 2016

Monaco – May 17, 2016 – Polaroid is launching a new line of products exclusively for the European market at the MedPi 2016 electronics tradeshow held in Monaco May 17-20. New Polaroid smartphone, drone and TV models will be available for preview at the Polaroid booth (Hall Apollinaire #V03) before their release later this year.

Two new Android™ devices featuring fingerprint ID capabilities expand on the already extensive Polaroid smartphone lineup in Europe. The 5.5” 4G quad-core model runs on Android™ Lollipop, includes up to 16GB of storage, features dual-SIM card slots and a 2MP front and 5MP rear camera. The 5” 4G quad-core model offers a similar feature set, but in a slimmer, smaller design paired with an 8-megapixel camera and up to 8GB of storage. Both devices offer considerable battery life at 3,000 MAH and 2,300 MAH respectively and are available in black and white. The 5.5” phone will retail for €189 with the 5” model set at €149.

Also on display at MedPi 2016 will be four new Polaroid drone models. All four versions, available in black and featuring the iconic Polaroid Color Spectrum, feature a 6 axis gyroscope for stabilization, 360°-rotation and three flying speeds. Amateurs and photographers alike will enjoy a built-in HD camera on all models, capable of shooting both photo and video from a maximum of 50, 80 or 150 meters in the air. Flying is effortless with the included ergonomic remote, which controls the drone via a smartphone app or 2.4 GHz radio frequencies. A dedicated app, available for both iPhone and Android, allows operators to view and record flight footage directly on their device to instantly playback and share. Retail prices for the four models are set at €89, €129, €159 and €169 to fit any need or budget.

New Polaroid 4K ultra HD LED TV models will also be debuting at this year’s show. Available in 55”, 65” and 75”, the ultra-slim TV models feature 3840 x 2160 resolution. The TVs are equipped with ample connectors for multiple devices and quick response times for the ultimate viewing experience. The 55”, 65” and 75” models will be available at retail stores for €999, €1,299 and €1,999 respectively.

The latest Polaroid products will be on display in booth V03, Hall Apollinaire at MedPi 2016. For additional information on Polaroid and its range of products and accessories, please visit Polaroid.com.

About Polaroid

Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Be Original. Be Polaroid., and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

About Market Maker Brand Licensing.

Market Maker Brand Licensing is a leading manufacturer and reseller of smartphones, tablets and related accessories in the consumer electronics marketplace. Headquartered in Lyon, France, MMBL is the authorized and exclusivePolaroid licensee for electronic products in Europe and Asia.

For more information, visit http://www.polaroid-me.com

 

Press contact for Market Maker Brand:

Lila d'Hermies
0033-478-19-88-88 
lila.dhermies@market-maker.fr

Press Contact for Polaroid:

Tracey Benjamini
908-895-0787 
tbenjamini@randjsc.com