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Polaroid continues to innovate on product design and features offered to consumers in the Mexican market, and our new smartphones align with user needs and technology trends.

Scott W. Hardy, President and CEO of Polaroid

Polaroid Introduces New in Mexico: Polaroid Cosmo 550 Smartphone and Polaroid Turbo C4 Smartphone

  • Tuesday, June 14, 2016

MEXICO CITY - June 14, 2016 – Today Polaroid announces new smartphones launching in Mexico. Working together with Telcel and in joint development with MediaTek, the Polaroid brand-- with over 75 years of rich history-- presents its new Polaroid Cosmo 550 smartphone and Polaroid Turbo C4 smartphone, seeking to complement product solutions in different market segments.

"Polaroid continues to innovate on product design and features offered to consumers in the Mexican market, and our new smartphones align with user needs and technology trends," said Scott W. Hardy, President and CEO of Polaroid. “Based on the strategic alliance with Telcel, we are excited to present our first 4G LTE device with market-leading functions like virtual reality (VR) capabilities on the Polaroid Cosmo 550. Additionally, in keeping with the Polaroid brand DNA, we’ve been working to offer consumers the best photography experience on our devices by adding camera functions such as frontal flash for entry range devices like the Polaroid Turbo C4.”

The new smartphones have been developed with the Mediatek chipset solution. The partnership between Polaroid and Mediatek creates a new user experience and improved performance including differential features.

"MediaTek is working to provide a leading user experience in camera features and display performance with exclusive technologies like Miravision and also improving longer-lasting battery chipset capabilities," said Alexander Rojas, Manager of MediaTek in Mexico. "In addition, this alliance allows us to offer the best functionality and technologies focused on user needs in Mexico."

Product News 

Manufactured by One Diamond Electronics, an authorized Polaroid licensee, the Polaroid Cosmo 550 smartphone is built on a MediaTek solution that includes a quad-core processor at 1.0 GHz (MT6735), and is supported by 4G LTE data platform. The phone features a high resolution display at 5.5" including Miravision technology, which enables users to enjoy the best multimedia experience thanks to the contrast adjustment and color and tone enhancement over different lighting conditions. Allowing users to capture their best moments, the Polaroid Cosmo 550 includes a 13MP main camera with dual LED to improve nighttime photos, and a 5MP front camera for better selfies. The camera also includes features such as photo burst, face detection and smile detection. The smartphone features 8GB internal memory and expandability up to 64GB from external MicroSD memory. For a smooth performance, the Polaroid Cosmo 550 also includes 1 GHz RAM memory and 2500 mAh battery.

One of the most innovating features for the Polaroid Cosmo 550 is the presentation of a virtual reality lens, available as a unique feature in its category. "We want to keep at the forefront of new technologies like virtual reality, but more importantly, make them accessible to the Mexican consumer" stated Ali Bañuelos. Director General of Polaroid for One Diamond Electronics in Latin America.

For those looking for a compact device, the brand introduces its new Polaroid Turbo C4 smartphone. One of the disruptive points of this product in this segment is an added front flash supported by a 2MP selfie camera. "We wanted to innovate in this segment by adding the selfie flash and keep aligned with market trends, allowing users to capture the best selfies even under low light conditions" said Ali Bañuelos. Developed over a MediaTek solution, the smartphone is based on a quad-core processor (MT6580) and a 4" screen using the Android OS. Its main 5MP camera with, also features flash and camera functions available on earlier Polaroid Turbo smartphones. The smartphone also features 4GB internal memory, which is expandable up to 32GB with external Micro SD card and 1300 mAh battery.

The new smartphones will be available in Telcel from June 2016. The Polaroid Cosmo 550 will be available in black-silver and white-pink, and the Polaroid Turbo C4 smartphone will be available in white-orange and black-red.

For more information, please visit www.Polaroid.com.mx or follow us on Twitter and Facebook.

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color SpectrumPolaroid Classic Border Logo and Polaroid Cube aretrademarks of PLR IP Holdings, LLC, used under license.

One Diamond Electronics

One Diamond Electronics is a leader in the manufacture and distribution of multimedia devices such as: televisions, tablets, DVD / CD players and game consoles throughout Latin America. With offices in Mexico City, Tijuana and San Diego, CA. For more information, visit: www.Polaroid.com.mx.

About MediaTek

Since 1997, MediaTek has been a pioneer in semiconductor development and a market leader in advanced systems-on-chip (SoC by Systems-on-Chip) for mobile devices, wireless networks, HDTV, DVD and Blu-ray. Our highly integrated solution, helps manufacturers to optimize supply chains, reduce development time of new products and extend a competitive advantage in saturated markets. Innovative chip design Through MediaTek Labs, the company is also building a center that will support developers creating devices, application development and services for the Internet of Things era. By creating technologies that help people around the world connect with each other, MediaTek is enabling individuals to expand their horizons and achieve their goals more easily. In MediaTek we believe that anyone can achieve extraordinary goals, and we believe that you can do every day. This idea we call "Genius Everyday Life" and guide everything we do. Visit www.mediatek.com for more information.

 

Contacts at One Diamond/Polaroid en México

Contactos en One Diamond

Yaranely Rodríguez

Mobile phone. 044.55.49.50.74.08

Office number. 88.51.44.37

Office address: Juan Salvador Agraz 65 Piso 22 Col.  Santa Fe Cuajimalpa, Del. Cuajimalpa de Morelos

yrodriguez@diamond-electronics.com

 

Polaroid Contact

Tracey Benjamini

R&J Strategic Communications

908-895-0787

tbenjamini@randjsc.com

 

Graciela Navarro

Resonancia, RP

gnavarro@resonancia.info


C550 silver

C550 Rose-Gold 

TurboC4 Black   

TurboC4 Coral 

TurboC4 White