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As we expand our product offerings, we’re evolving into much more than just a camera company - we are a lifestyle brand, one with a wide range of solutions to meet the needs of today’s consumer.

Scott Hardy, Polaroid President & CEO

Be Original. Be Polaroid. Fun and Creative Innovations Make Their Debut at the 2015 International Consumer Electronics Show

  • Tuesday, January 6, 2015

Polaroid will have an Event-filled Booth in Central Hall Number 13614

LAS VEGAS--January 6, 2015-- With several new innovative products making their debut from Polaroid at the 2015 International Consumer Electronics Show, the brand will once again make quite the splash and turn heads in Las Vegas. From connected devices, mobile and active accessories for the on-the-go consumer, to home theater and of course imaging, Polaroid invites attendees to experience these innovations first hand at booth 13614.

"The Polaroid brand is one of the most recognized in the world," said Scott W. Hardy, President and CEO of Polaroid. "As we expand our product offerings, we’re evolving into much more than just a camera company - we are a lifestyle brand, one with a wide range of solutions to meet the needs of today’s consumer. With each and every product that bears our name, the core Polaroid values of instant sharing, fun, ease-of-use and value are woven throughout. We’re excited about this year’s CES and of course delivering these products in 2015 as we bring them to market.”

Capturing and Sharing Life’s Most Memorable Moments

Making its debut at CES 2015, the Polaroid Zip mobile printer pairs wirelessly to any smartphone or tablet and using a dedicated mobile app available for both iOS or Android, will allow users to instantly print 2x3 inch color photos from virtually any image on their iPhone or android device. The Polaroid Zip utilizes Zero Ink Printing technology by ZINK Imaging creating full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner.

Also being showcased is the Polaroid iZone, a compact optical zoom, Wi-Fi connected camera designed to be the ultimate companion to your iOS or Android device with great image quality and built-in flash for easy, on-the-go, instant photography. The camera boasts an 8x optical zoom, 18 megapixel resolution as well as NFC for pairing with mobile devices, all in a form factor measuring just two inches square. Following a wave of tremendous consumer buzz, the new retro-inspired, Android-powered Polaroid Socialmatic, and the Polaroid Cube HD lifestyle action video camera will also be featured in the booth along with both of their full lines of fun and stylish accessories.

Polaroid Fotobar will also be at the booth with the popular mobile printing van. Visitors will have the opportunity to receive a free 3”x4” Polaroid picture and experience the layout of Polaroid Fotobar’s latest foray into micro-retail, with seven locations currently deployed throughout the state of California in high foot traffic areas of Westfield Malls.

Polaroid and Blipfoto, the award-winning online photo journal and social network, have announced a partnership at CES 2015, launching Polaroid Blipfoto, inspiring people around the world to save and share the little moments that make life special. Polaroid Blipfoto is a unique online photo journal which encourages everyone to document their lives with just one photo each day. What truly distinguishes Polaroid Blipfoto from other online platforms is the way in which community members use it to curate their images and record their lives.

Polaroid Goes Mobile

Polaroid will also showcase the newest addition to their robust tablet offering, the Polaroid L Series. This line is comprised of the L7 (7” tablet), and L10 (10.1” tablet). Both sizes are Wi-Fi enabled and feature super-fast Quad-Core processors, and the new Android 5.0 Lollipop operating system.

Polaroid Behind the Wheel

At the booth, visitors will be able to receive a demonstration of Polaroid’s new easy to use automobile dash cameras designed to capture the unexpected, document road trips and help protect consumers while driving. Not only does the range of Polaroid dash cams provide creditable documentation of events that occur on the road, acting as a personal eyewitness, but added safety features and warning systems provided an extra level of security for new and experienced drivers.

A Polaroid Home Theater Experience


Polaroid is making the home theatre experience easy and more accessible for consumers with the launch of a new 65” 4K ultra high definition LED TV, HD ultra slim sound bars and TV wall mounts. The Polaroid 65” 4K ultra high definition TV offers entertainment lovers a cinema style experience from the comfort of their own homes. Consumers can seamlessly and easily incorporate the new Polaroid 65” 4K TV or other televisions into any room, using the new line of Polaroid TV wall mounts. Available in full motion tilting, ultra slim tilting and ultra slim flat models, Polaroid mounts are available to easily and safely secure TVs ranging from 13”-90”. In addition, discover the superior sound and clear audio performance that comes with Polaroid sound bars which are available in ultra slim 32”, 42” or 50” models.

Polaroid and Oxygen Media in Action

From Tuesday, January 6th to Thursday, January 8th, Polaroid will host two contestants, Annie Preece and Solomon Perry, from Oxygen Media’s upcoming, adrenaline-charged competition series “Street Art Throwdown,” which premieres Tuesday, February 3 at 9 PM ET/PT. World-renowned street artist Justin BUA serves as host, co-judge and executive producer on the show, which pits 10 of the country’s most promising artists against one another. The Polaroid brand was an inspiration behind one of the show’s “Throwdown” challenges, in which contestants were asked to create a mural depicting what the iconic lifestyle brand means to them. Contestants were also encouraged to utilize iconic imagery that is representative of the brand, such as the Polaroid Color Spectrum and Polaroid Classic Border Logo. In the booth at CES, the two contestants will be creating visually striking street art again making use of these themes and iconic images, making for quite an intriguing experience for passersby and fans.

Stay updated on all Polaroid CES activities through the Polaroid social media channels, Polaroid Facebook and Twitter. For more information on all the new products debuting at CES, please visit http://www.polaroid.com. To download the Polaroid CES 2015 press kit, please visit: http://www.randjnewsroom.com/ces2015.zip or to make a booth tour appointment, please contact Melissa at mhoistion@randjpr.com.

About Polaroid
Polaroid is one of the world's most trusted, well-respected and recognizable brands. It features a rich, 75-year history that began with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value that the brand has long stood for. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid-branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Cube, Polaroid OneStep, Polaroid Zip, Be Original. Be Polaroid. and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

Media:
R&J Public Relations
Melissa Hoistion, 908-722-5757
mhoistion@randjpr.com