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Polaroid Cube is Primed and Ready for Action – Everywhere it Happens

Posted: Jun 25, 2014
Polaroid to Showcase Unique Lifestyle Action Camera and Ecosystem of Accessories at CE Week

NEW YORK (June 25, 2014) Polaroid will showcase its latest lifestyle action video camera, the Polaroid Cube and a full line of mounts and accessories at CE Week, June 25-26 in New York City.  With an innovative 35mm square body around which the signature Polaroid Color Spectrum is emblazoned like a racing stripe, the Polaroid Cube is instantly recognizable as being unlike any other product in its category.  With a host of performance-friendly features including high-definition resolution, a water-resistant housing, ultra wide angle lenses and simple, one-button operation, it’s clear that the uniqueness of the Polaroid Cube camera is more than just skin deep.

“The Polaroid Cube represents a fresh, unique approach to the action camera category, and is emblematic of everything the Polaroid brand represents,” said Scott W. Hardy, President and CEO of Polaroid.  “Polaroid is known around the world for helping people capture and share life’s most memorable moments instantly and easily, the Polaroid Cube was designed to allow virtually anyone to do exactly that.  Whether it’s mounted to the handlebars of your child’s bicycle to capture their expression during that first ride without training wheels or to the nose of your surfboard while you brave Oahu’s North Shore, the Polaroid Cube does it all.”  

The newest Polaroid lifestyle action camera captures video in high-definition 1920 x1080 or 1280 x720, and still images at 6.0MP, it also features a wide angle lens that provides 124° of coverage so consumers don’t miss any part of the fun. The high capacity battery records up to 90 minutes to ensure users can easily capture all of their action-packed adventures. Additionally, the camera is water resistant, features a microphone and LED light, and supports up to 32GB with micro SD card.

CE Week also marks the debut of a complete line of accessories and mounts designed specifically for the Polaroid Cube. Much like the camera itself, this range of accessories was designed as much for fun as they were for function, ensuring that users can capture life’s action wherever and whenever it happens. Accessories in the line include:

Wearable Pendant:
Makes carrying the camera fun and fashionable
Can be worn around the neck or clipped on a belt loop, backpack, keychain and more
Includes silicone case, 90cm lanyard and metal hook

Helmet Mount:
Mounts easily to virtually any helmet with 3M stickers
Bottom is slightly curved to attach to any helmet
Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

A Monkey Shaped Mount:
This novelty item makes mounting the camera fun and easy to use
Magnet built into the bottom of the camera easily attaches to the magnet at the top of a monkey shaped stand

Waterproof Case:
Waterproof up to 10m and shockproof
Waterproof case connects to all mounts

Suction Cup Mount:
Suction cup mount can be used with the universal camera clip
Easily mounts to a flat, smooth surface with the strong suction cup

Bike Mount:
Mounts easily and securely to bike handlebars with a clip on attachment
Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Tripod Mount:
Universal metal insert fits all standard tripods
Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Strap Mount:
Insert 1” strap to securely fasten the camera onto virtually anything
Includes universal clip that allows the Polaroid Cube camera to attach/detach easily

Offered by C&A Licensing, an authorized Polaroid licensee, the Polaroid Cube action video camera and accessories are perfect to take on-the-go, mount and document life’s greatest, action-filled adventures.  The Polaroid Cube and accessories will be available in the fall of 2014 and will have an MSRP of $99.99 and accessories will range from $9.99 to $39.99.  All products will be on display at booth #114 during CE Week, June 25-26 in New York City. For more information visit http://www.polaroid.com/cube.


The Polaroid Brand
Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products.  For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Classic Border Logo and Polaroid Cube are trademarks of PLR IP Holdings, LLC, used under license.


About C&A Licensing, LLC
C&A Licensing, a subsidiary of C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment.  Headquartered in Ridgefield Park, N.J., C&A is the Polaroid licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories.


Press Contact
Melissa Hoistion 
908-895-0783
mhoistion@randjpr.com


 
 

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