Polaroid and Lady Gaga Announce Grey Label

A Collaboration Between Two of the Most Influential Icons of Our Time, Polaroid Grey Label Comes to Life With Three New Products That Showcase the Magic of the Polaroid Instant Experience 

LAS VEGAS, Jan. 6, 2011 - Polaroid and its Creative Director, Lady Gaga today unveiled Polaroid Grey Label, an original line of products co-designed with Lady Gaga.  This collaboration between two cultural icons reflects Polaroid's long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga's mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga's artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement.

I consider myself to be a visionary not just a songwriter and a singer. I am an artist" said Lady GagaPolaroid's Creative Director. "I brought my vision and love of fashion technology and obsession with the future into all of my work with Polaroid."