Social Responsibility
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by Chase on AUGUST 30, 2011
If you know anything about me, you know that creating multi-disciplinary, socially enabled art AND getting unlikely people together into one community are really important tenets to my career and my life.
“What we fear most - is usually what we most need to do.” -Tim Ferriss
The lobby of the Ace hotel in midtown Manhattan is a hipster breeding ground of ideas, laptops, ipads and caffeine. It is often the place where technology meets creative thinkers giving the world new ideas. There's just something about the place (maybe its the Seattle roots or ironic décor) that attracts free thinkers.
Last year at CES we had a huge announcement with our partnership with Lady Gaga as our creative director. This year, we promise its going to be really something as we will finally be starting to let everyone see what we have been up to all year. We couldn't be more excited to share with the world.
To many the New York underground scene of the late 70s and 80s was like a star-studded dream—a creative playground where future talents rubbed Fiorucci-clad shoulders and refined street culture into a fine art form. Too few have lucid memories of the era, and we are often left to decipher the events through the occasional concert ticket or matchbook. But for those lucky and sober enough to have snapped a photograph, the medium of choice to capture the ephemeral moment was likely the Polaroid SX-70.
On Saturday April 17th, Lady Gaga, the Polaroid Creative Director, led a creative team meeting in Tokyo to collaborate on designs for upcoming co-branded products. Tokyo was an inspirational setting for the meeting, and Lady Gaga was truly visionary in her role. The excitement for these upcoming products was palpable, the joy and spirit of Lady Gaga touched everyone in the room. We can’t wait to share more about the creative process and these one-of-a-kind products
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