Starlight to Manufacture and Market LCD TVs Under the Polaroid® Brand
Posted: Apr 29, 2010
By: Polaroid
MINNEAPOLIS (April 29, 2010) PLR IP Holdings, LLC (PLR), the owner of the Polaroid brand, today announced the signing of a 6-year licensing agreement with leading consumer electronics manufacturer and distributor, Starlight Marketing Limited (Starlight), a wholly owned subsidiary of Starlight International Holdings Limited. Under the terms of the agreement, Starlight will develop Polaroid-branded flat panel TVs in sizes 12” – 100” for retail in US and Canada. Polaroid TV products from Starlight are initially expected to contribute an estimated $500 million in sales over the term of the agreement.