MINNEAPOLIS – March 24, 2010 – PLR IP Holdings, LLC (PLR), the owner of the Polaroid brand, today announced the signing of a five-year licensing agreement with leading consumer electronics manufacturer and distributor, Starlight Marketing Limited (Starlight), a wholly owned subsidiary of Starlight International Holdings Limited, for the US and Canada. Under the terms of the agreement, Starlight will develop a wide range of Polaroid-branded consumer electronics including standalone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home theater systems. Polaroid products from Starlight are initially expected to contribute an estimated $500 million in sales in the next six years.