The lobby of the Ace hotel in midtown Manhattan is a hipster breeding ground of ideas, laptops, ipads and caffeine.  It is often the place where technology meets creative thinkers giving the world new ideas.  There's just something about the place (maybe its the Seattle roots or ironic décor) that attracts free thinkers.  

To many the New York underground scene of the late 70s and 80s was like a star-studded dream—a creative playground where future talents rubbed Fiorucci-clad shoulders and refined street culture into a fine art form. Too few have lucid memories of the era, and we are often left to decipher the events through the occasional concert ticket or matchbook. But for those lucky and sober enough to have snapped a photograph, the medium of choice to capture the ephemeral moment was likely the Polaroid SX-70.

On Saturday April 17th, Lady Gaga, the Polaroid Creative Director, led a creative team meeting in Tokyo to collaborate on designs for upcoming co-branded products. Tokyo was an inspirational setting for the meeting, and Lady Gaga was truly visionary in her role. The excitement for these upcoming products was palpable, the joy and spirit of Lady Gaga touched everyone in the room. We can’t wait to share more about the creative process and these one-of-a-kind products